Rado · Winter Campaign

Client
Rado
Year
2023
Category
Brand / Product

Story

A collaboration with RD Content for Rado’s seasonal campaign. We developed the 3D visuals and motion, focusing on the meticulous assembly of the watch movements and the interplay of light and texture. Combining winter-inspired aesthetics with macro-photography-style CGI, we built a visual journey through the brand’s premium winter collection.

A key element of the campaign was a set of custom particle systems — delicate, glowing elements that bridge the technical watch assembly and the magical winter atmosphere.

Process

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Client
Rado Switzerland — RD Content
Creative Direction
RD Content
Producer
Marina Miranda (RD Content)
Head of Animation
Jeremy Holden (RD Content)
Art Direction
Dyne Studio: Roberto González Carlos Dordelly
Production
Fernando Valenzuela
3D Assets
Verónica Badell, Terry Williams
Animation
Dyne Studio: Roberto González Carlos Dordelly
Simulation
Dyne Studio: Roberto González Carlos Dordelly Verónica Badell
Lighting & Rendering
Dyne Studio: Roberto González Carlos Dordelly Terry Williams
Postproduction
Dyne Studio: Roberto González Carlos Dordelly

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OriginalesCervecería Kross