Rado · Winter Campaign
Story
A collaboration with RD Content for Rado’s seasonal campaign. We developed the 3D visuals and motion, focusing on the meticulous assembly of the watch movements and the interplay of light and texture. Combining winter-inspired aesthetics with macro-photography-style CGI, we built a visual journey through the brand’s premium winter collection.
A key element of the campaign was a set of custom particle systems — delicate, glowing elements that bridge the technical watch assembly and the magical winter atmosphere.

































Process





- Client
- Rado Switzerland — RD Content
- Creative Direction
- RD Content
- Producer
- Marina Miranda (RD Content)
- Head of Animation
- Jeremy Holden (RD Content)
- Art Direction
- Dyne Studio: Roberto González Carlos Dordelly
- Production
- Fernando Valenzuela
- 3D Assets
- Verónica Badell, Terry Williams
- Animation
- Dyne Studio: Roberto González Carlos Dordelly
- Simulation
- Dyne Studio: Roberto González Carlos Dordelly Verónica Badell
- Lighting & Rendering
- Dyne Studio: Roberto González Carlos Dordelly Terry Williams
- Postproduction
- Dyne Studio: Roberto González Carlos Dordelly









