Cervecería Kross · Originales
Story
Made at INDI. Thanks to WTF Agency and Cervecería Kross for the trust, and for letting us play with their brand with complete freedom.
We took the labels off, let the piece flow, and — without over-planning it — something natural showed up: handmade, with personality. Every member of the team brought their own craft, weaving together ideas, techniques and artisanal dedication. Under INDI’s direction, the organic took on a life of its own, and that’s what gave the collective work its richness.
In a world dominated by AI, having Cervecería Kross bet on the traditional, and getting to converge with groups of talent like this one, is a luxury. That bet on the real has a value nothing replaces.
Process
- Studio
- INDI
- Agency
- WTF Agency
- Executive Production
- Fernando Valenzuela
- Coordination
- Coni Villanueva
- Creative & Art Direction
- Matías Boza
- Design & Art Boards
- Gerald Díaz Vigil & Enzo Tamburrino
- Animation & Video Compositing
- Junivan Contreras
- 3D
- Roberto González, Terry Williams, Verónica Badell
- Frame by Frame Animation
- Ian Van Camps
- Music Supervision
- Matías Boza
- Sound & Mix
- Pulso
- Voice Over
- Yamil Quezada
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