Roberto González
Creative & Motion Design Director
I started with graphic design and a camera. Photography taught me most of what I still use to judge a frame: composition, color, staging, contrast.
Then I spent 18 years making things move. For almost a decade I ran Dyne Studio, a 3D and motion design practice I co-founded, built on collaboration and co-creation. Through Dyne and on my own, I've worked with HBO Latin America, Pepsi, Converse, Canada Dry, Orange Crush, Rado, Falabella, Entel, Chilevisión, TVN, ANFP and IOTA, and I teach a course on digital lighting on Domestika. Most of that work meant carrying other people's visions to the finish line, and I did it with everything I had. Some of it carries my own stamp. All of it taught me the craft.
Today I start earlier. I define the visual system, with its rules, references and limits, and then build the pipeline that produces inside it. AI is part of that pipeline as a tool, not as the author, along with tools I build when the one a project needs doesn't exist. The pipeline explores inside my direction. I edit, and the decisions stay mine.
I work best as a counterpart, not just a pair of hands. The earlier I join, the more I can shape, but I can step in at any stage and bring the process with me.
Services
The idea leads.The machine follows.The eye decides.
I like to come in early, while the idea, the look and the rules are still taking shape, and stay as the editor until the last frame.
- Art Direction
- Creative Direction & Concept Development
- Brand Identity & Visual Systems
- Look Development
- Pitch & Vision
- Storytelling & Narrative
- End-to-End Production & Small-Team Leadership
Making things move. The hand behind the direction: I know when a frame is wrong in light, weight or timing, and how to fix it.
- Motion Design & Motion Graphics
- 2D & 3D Animation
- Broadcast Design & Graphic Packages
- Title Sequences & Brand Idents
- Lighting, Rendering & Compositing
- Mixed Media (2D, 3D & live-action photography)
The process I fall for usually becomes a system. I design the rules and build the pipeline that produces inside them, so the work scales without losing its intent.
- Custom Image Pipelines (AI-assisted)
- Production Rules, Recipes & Guidelines
- AI Workflow Design for Creative Teams
- Readable Handoff
How I work
- The earlier I join, the more I can shape, but I can step in at any stage.
- One conversation, deep context.
- Project, collaboration or full-time role: the fit matters more than the format.
I used to be the machine. Now I build it and keep my hands on it
Get in touch
hello@robgonzalez.art