Chilevision · ID Deportes 2018

Client
Chilevision
Year
2018
Category
Broadcast / Sports

Story

This is one of those projects where we are pleased to have fun in each production process, taking advantage of the Co-Creation and Co-Direction with the talented team of Graphic Department of Turner Chile.

The conceptualization and development of this ID that is part of the new Re-Branding of Chilevisión Deportes. Achieving a look that feeds the foundations of the entire ON-AIR graphic system of the graphic packaging developed by Graphic Department of Turner Chile.

Task that began from the conceptualization of this character, with the personality of a star and heroic athlete, going through all his process until he score the victory goal. Enjoy!

Structure Define three key moments in animation to develop other sports disciplines.

Process

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Client
Turner.
Creative Direction
Rodrigo Gallardo Turner Chile.
Executive Production
María Eugenia Alarcón Turner Chile.
Art Direction
Pablo Ross - Turner Chile & Dyne Studio: Roberto González Carlos Dordelly.
3D Animation
Departamento de Gráfica Turner Chile & Dyne Studio: Roberto González Carlos Dordelly.
Character Design
Simón Bustamante.
Postproduction
Dyne Studio: Roberto González Carlos Dordelly.
On Air Graphics
Departamento de Gráfica Turner Chile.

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